You worked all night on your flyer. It’s got a picture of you smiling and holding a guitar. Underneath that is your headline.
"Guitar Lessons For Women."
Then comes the hard sell. “I will teach you how to play guitar in eight weeks, all in the privacy of your own home. Women only.”
You’re excited for your new business venture. You’ve looked around at the other flyers posted in the chinese takeout places and laundromats, and as far as you can tell yours is the first in-home guitar school that is specifically for females. You are certain that there are a lot of women out there who will be excited that there’s finally a guitar teacher for them, a guitar teacher who will not just teach women guitar, but who will refuse to teach men the guitar.
As your flyer says, “If you’re a woman and you want to learn the guitar, I’m ready to come over to your house. I will not teach mean guitar, nor will I give a woman a lesson if there is a man in the house. Absolutely private lessons guaranteed. No one else has to even know I’m there in your house.”
All the baristas at the coffee shop who said your flyer is too creepy to post there, and the receptionist at the dance studio who said your flyer is too creepy to post there, and those first three copy shops who refused to xerox your flyers because they didn’t want to get involved in the investigation that’s sure to come, they’re all just jealous that they didn’t think of your idea first. This is the best business concept you’ve had since you opened your “Boys Under !2 Only Sauna.”
Happy Guitar Lessons For Women Day!